Today's Media

Today's Media

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"We won't be signing off until the world ends. We'll be on, and we will cover the end of the world live, and that will be our last event." - Ted Turner

With this characteristically grandiose statement, the media tycoon Ted Turner gave the inaugural broadcast on CNN, the first channel to provide 24-hour television news, on 1 June 1980.

Sixty years earlier the first radio news broadcast was greeted with trepidation by newspaper magnates, who feared it would undermine their relevance, and CNN's launch proved a catalyst for another media revolution. It was to create an era in which people expect their news to be brief, simple, effortless and immediate.

And, of course, it was supplanted by an even more radical transformation just over a decade later with the expansion of the internet.

This course is available for structural review and may be amended or updated to meet the cultural and community needs of key media facing professionals and their staff.